Reaching the age of thirty, my income randomly doubled

Chapter 899 - 676: Made a Big Profit This Year

September, the autumn breeze is gentle.

Chen An'an started Grade 11, and the family's Er Piya was soon about to begin middle school.

As for Xiao Le, who had already graduated from university, she and her elder sister were both assigned to work in Golden Mountain.

The only difference was the department.

Sharing the same office, one must not assume the only disparity is in salary—social class differences are becoming increasingly evident.

Xiao Le was assigned to the Business Development Department, which was deliberately arranged by Chen Pingsheng. The Business Development Department mainly focuses on investment strategies and planning, as well as market re

This year, a series of high-quality, blockbuster short dramas emerged.

Examples include "In Calligraphy," "Palace Maid Fuyao Chronicles," "Marrying the Crown Prince," "The Rise of the Royal Consort," among other premium short dramas.

Market analysis and judgment indicated that short dramas were unquestionably leading in the lower-tier markets with unstoppable momentum.

Short dramas have distinct characteristics—they focus entirely on gripping plots, with exceptionally fast pacing. Compared to lengthy TV dramas which often dilly-dally without conveying much in the way of a storyline, short dramas are far superior in capturing viewers' attention.

The barrier to their widespread adoption was merely the fact that many people had not yet been exposed to them.

Put it this way: if traditional TV dramas don't adapt, they will inevitably be phased out like the proverbial frog slowly boiled in water by the rapidly advancing short drama format.

If movies don't adapt, TikTok's short videos might easily leave them doubting their future relevance.

Zhang Wanyi's assessment proved to be entirely accurate—the future of entertainment would revolve around the fast-paced platforms of short videos and short dramas.

This alignment was deeply intertwined with the fast-paced lifestyle of modern people. After an exhausting day at work, who would have the patience to watch long-winded performances?

Especially when many productions are loaded with padding just to inflate profits.

Tengying Entertainment would certainly maintain investments in traditional TV dramas and films, but it would also significantly expand its short drama development and app investments.

Currently, the biggest players in the web novel content market are two companies.

One is under Tencent, with a valuation in the hundreds of billions; the other is owned by Douyin Group.

Zhang Wanyi hoped he could personally handle the negotiations for this acquisition.

If she went herself, there was a strong likelihood the other party wouldn't agree. But with Chen Pingsheng involved, even in smaller deals, it's hard not to give face.

Accompanied by Zhang Wanyi, Chen Pingsheng flew to Singapore to negotiate in person.

This was crucial for Teng You Media's entertainment business development.

It could also deepen the short drama strategy in the influencer market.

Otherwise, ordinary influencers tend to rise rapidly but also disappear just as quickly.

This volatility undermines long-term profitability.

Chen Pingsheng also owned numerous businesses in Singapore, though this visit was primarily for observation. The actual negotiations were left to Zhang Wanyi.

One must admit, short videos have already reshaped the entertainment industry's future ecosystem.

This was something Chen Pingsheng hadn't anticipated in the past.

Time passed leisurely, and when he returned from Singapore, a week had gone by.

As expected, Zhang Wanyi achieved the desired outcome, completing the acquisition of controlling rights for 12 billion USD.

The future relationship between the two companies would now be collaborative. Without the support of TikTok's traffic, a free novel website would inevitably perish.

It would have no opportunity to grow, much less any significant profitability.