signingbooks #283 - Groundbreaking autonomous driving technology
#283 - Groundbreaking autonomous driving technology
“No, there is a way.”
At this moment, Gao Nian spoke, looking at the strange gazes of the people, Gao Nian smiled and revealed the answer:
“The solution is to develop stronger, more practical black technology!
As a new car brand, simply competing with them in brand appeal is like an egg hitting a rock.
But this era is the era of the internet, an era of great information flow and exchange.
The characteristic of consumers in this internet era is that people no longer just compare brands when buying goods, but also pay attention to actual performance and functional experience.
This can be seen from the mobile phone industry, so we can't compete with them on brand, but we must compete with them on technology.
When our electric cars have practical functions that other electric cars don't have, black technology that others don't have.
Then consumers will naturally rush to buy our Geek electric cars!”
Hearing Gao Nian's words, the people present instantly brightened their eyes, realizing that what Gao Nian said was indeed the truth. After all, this world is ultimately a world where technology reigns supreme.
In this unprecedented internet era, people's minds have been greatly opened. In the past, the phenomenon of buying cars based on brand in the automotive industry.
That was also because the entry threshold for the automotive industry was too high, and there were too few brands and models for consumers to choose from, which eventually led to the phenomenon of buying cars based on brand.
But now it's different. Electric cars are a completely new thing, and the engine and transmission technology you used to have are now useless.
This is equivalent to pulling global car companies down to the same starting line, and ultimately consumers will naturally buy cars with stronger technology.
So in this new era, brand does have a great effect, but if you have unique black technology.
Then consumers will definitely ignore the brand factor and directly buy your electric car. This is the new way to play electric cars!
“But how do we develop black technology?”
In the conference room, someone frowned and said.
When the others heard this question, they all turned their attention to Gao Nian.
In response, Gao Nian smiled and said:
“As for the method, Tesla Motors has already told us the answer.”
“Boss, are you talking about autonomous driving technology?”
Marketing Director Zhang Feng asked Gao Nian with a gleam in his eyes.
“That's right.”
Gao Nian nodded lightly, then continued:
“The internal combustion engine car has been around for hundreds of years since its invention. Having developed to the present, the homogenization phenomenon of internal combustion engine cars has become quite serious.
As a new product, electric cars don't seem to have such an obvious homogenization phenomenon, but in fact, the future of electric cars can be seen at a glance.
The future competition is nothing more than a competition of price, a competition of practical new functions, and a competition of cost performance.
In these three major competitions, Geek Technology will naturally not follow up on price and cost performance, after all, the profit from selling low-end electric cars is too low.
If it weren't for the consideration of expanding and increasing Geek Electric's market share, I wouldn't be willing to sell the Yuan series of electric cars so cheaply.
So the place where we can compete is the competition of practical new functions, so that our Geek electric cars have functions that other cars don't have.
Among these new functions, the function that I am most optimistic about is autonomous driving technology.
This autonomous driving technology is not just an autonomous driving system for cars. Although this can achieve a certain degree of autonomous driving function.
But if it is just stand-alone and does not communicate with the outside world, then this autonomous driving technology will always be just a toy and will not be practical.
For example, it needs to contact satellite communication in the sky, and then locate the position and speed of the vehicle in real time.
Unless they join forces, and each company has to invest heavily to support the operation of this project.
But they naturally have no way to do this, after all, it is difficult for people to work together when there are too many companies, even if they really do it,
They will also hold each other back.
Of course, the most important thing is that once we develop an autonomous driving technology standard system, then our autonomous driving technology standard system will become a universal standard.
At that time, if they want to get rid of our technical standard system, they can only start from scratch, and the cost and difficulty will naturally be far greater than now, and they may not even be able to replace us.
For example, if you want to develop autonomous driving technology, you need a large number of satellites for positioning and communication, and the position of the satellite orbit is limited.
When our satellites occupy that position, they will have no way to occupy that position, otherwise they will collide and be damaged.
So once we can establish a technical standard system for autonomous driving technology, then we can dominate the autonomous driving market for electric cars!”
Hearing Gao Nian's words, the people present were all excited, feeling that Gao Nian's plan was simply too amazing.
It can even be said that if it is really achieved, then Geek Technology will definitely benefit greatly.
In particular, the plan for satellites to participate in the autonomous driving system is even more eye-catching, because they keenly feel a broad prospect.
The place for this broad prospect is not only the autonomous driving of cars, but also other aspects.
For example, in terms of drone delivery, the reason why drone delivery is currently very difficult is the problem of how to accurately deliver things to users.
Other issues such as drone load-bearing, drone battery life, and drone automatic cruise delivery systems are not big problems.
DJI drones in China are leaders in this field, and they have the strength to develop a delivery drone.
At this time, the reason why the drone delivery business has no way to popularize and move from science fiction to reality.
The reason is actually that relying solely on traditional satellite positioning systems, it is difficult to support such a set of drone automatic delivery systems.
There are only two ways to solve the problem of the drone automatic delivery system, one is to solve it from the satellite level, and the second is to solve it from the ground local end.
The satellite level requires launching a large number of high-performance communication positioning satellites, which is very costly. Motorola was ruined by the Iridium plan and then surpassed by Nokia.
If Geek Technology also wants to launch a large number of satellites to build a satellite system that can support the autonomous driving system, then it is likely to follow in Motorola's footsteps.