In many countries, the marketing of signing books receives little or no attention and is a very low-budget (or no budget!) affair. Productions are often marketed only locally and/or to members of a Deaf or parents' organisation, sometimes nationally within the Deaf community. Productions are rarely offered to mainstream bookstores or to public libraries.

It is important, however, to include marketing of your videos in your activities. Deaf and hearing people should know what is available and where. The mainstream community should become as familiar with 'signing books for the Deaf', as they are with 'talking books for the blind'. Public libraries are usually interested in sign language materials - and in some countries (e.g. GB) public libraries are even required by law to include sign language productions in their collection.

The internet can be used to advertise your productions nationally and internationally. A national database with information on all signing books available in your country will help intermediate and end-users find your productions. An international catalogue with information on all signing books available in Europe or world-wide will stimulate international co-operation and co-productions.

18. Promotion & Sales

19. Support

20. Back to the beginning!